Thursday, August 11, 2011

Publix.com Navigation

The navigation on this site is well done and easy to use. It makes me feel like exploring the web site will be easy to do and get around on.  It tells me what is on the page in a navigation bar across the top of every page (persistent/global navigation) which is nice so that you can get from any page in any section to any page in any section. The sub-categories that come from the categories in the navigation bar make it easy to delve into a particular subject or product quickly. I think the navigational interface on the site instill faith in the user in the Publix brand as it is easy to use and appears considerate of user's time and sensibilities.

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