This page from Netflix was frustrating when trying to buy my dad a gift subscription a couple weeks ago. I assume it's somewhere in the small print, but no where obvious does it give an option as to what type of subscription you would like to give as a gift. Turns out you buy it only to find out that it's an online "Watch Instantly" subscription that my dad would never use. I had to call Netflix to have it explained to me that I the credit towards the online subscription could be transferred to a different mail subscription plan.
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