fivesecondtest.com Site Testing

Doing a couple quick tests on some free usability sites, it was interesting to see how challenging the questions were to satisfy. I had 5 seconds to look at a site and then respond to what I thought the site was about. The task was complicated by a design of a large box with diagonally crossed lines across it. The leading lines distracted me and at the fifth second was when I was able to glean that the site had something to do with a "market."